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Fashion Against AIDS: H&M in Sachen Corporate Social Responsibility |
| 2. Februar 2008 14:17, by Michaela |
“Fashion Against AIDS” ist das Motto der eben gelaunchten H&M Kampagne, die geschickt soziale Verantwortung mit Popkultur verbindet. Die Mode mit Botschaft für die Zielgruppe der 15-24 Jährigen kommt von Rihanna, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland und Ziggy Marley, die Arbeit und Namen ohne Honorar zur Verfügung gestellt haben (und damit nebenbei in den Genuss einer weltweiten Imagekampagne gelangen).
25 Prozent der Einnahmen will H&M für Projekte zur Prävention von AIDS zur Verfügung stellen. Und des Guten noch nicht genug, bestehen die Shirts überdies aus organischer Baumwolle. Ein kuschelrundes CSR (Corporate Social Responsibility) Konzept, das sich rechnen wird.
Zum Drüberstreuen – weil’s grad aktuell ist – ein Auszug aus dem eben veröffentlichten Geschäftsbericht für das vergangene Geschäftsjahr:
Sales excluding VAT for the H&M Group for the financial year amounted to SEK 78,346 m (68,400), an increase of 15 percent. In local currencies, the increase was 17 percent and in comparable stores 5 percent.
Profit after financial items for the financial year was SEK 19,170 m (15,808), an increase of 21 percent. Group profit after tax was SEK 13,588 m (10,797), corresponding to SEK 16.42 (13.05) per share, an increase of 26 percent.
(…)
For the financial year 2007/2008 a net contribution of 190 stores is planned.
First stores in Russia is planned to open in 2009.
Egypt, Saudi Arabia, Bahrain and Oman new franchise markets in 2008.
The Board of Directors proposes a dividend of SEK 14.00 (11.50) per share.
Update (3.2.): Mehr über Designers Against Aids und AIDS Aufklärung.
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3. Februar 2008 15:47
hi michaela
thank you for the story, you are right: everyone benefits here;-)
it would be nice if you could also mention ‘designers against aids’ (and especially our website, as here young people can find actual info about hiv/aids) since the project ‘fashion against aids’ is our initiative (as is the idea to use organic cotton, the request to h&m not to take any financial profit and organising the contacts to all the celebrities)- i guess our proposal arrived exactly at the right time! we’re happy that CSR is gaining more importance now as i’ve been involved in aids awareness projects since 7 years now and had a very hard time to find sponsors and subsidies until one year ago- in fact i spent most of my savings! it seems that many brands lack the courage to link with a disease such as aids. let’s hope they will change their minds now…
thanks again and best regards
ninette murk
(founder/director designers against aids)
http://www.designersagainstaids.com
3. Februar 2008 18:57
ninette, thx a lot for your comment, which is very much appreciated! text is updated with your URL.
all the best!
11. Februar 2008 23:04
Und wer näht bitteschön diese Shirts?
Heuchelei en masse.
11. Februar 2008 23:23
tja, dazu wikipedia: (…) In den meisten Fällen ist davon auszugehen, dass die Unternehmen nicht aus reinem Altruismus handeln. (…)
deswegen auch die gegenueberstellung der geschaeftszahlen
12. Februar 2008 07:28
The t-shirts are made in Turkey and India (by the same Fair Trade manufacturers who also make our own t-shirts, see http://www.sense-organics.com- the director is from Germany) who get paid a fair price for their work; no child labour. We have overseen this carefully as we don’t want any part of this project to be negative. Of course I’m sure that H&M and other big companies still have a lot of work ahead of them when it comes to making their entire company Fair Trade, but at least they’re open to the suggestion (also led by public opinion, of course) and it might take a lot of time, but then, Rome wasn’t built in a day either. We chose for them as we want to reach a lot of young people with our safe sex message and they have been very cooperative and willing to listen to what we had to say. of course they also do it for PR, they’re a commercial company. But ‘Heuchelei’ doesn’t fit here.
Kindest regards,
Ninette